“There’s something really crisp,” Trump mused before reading the first words in the alternate typeface.

He practiced reading with the first words of the Gettysburg address, which is the standby placeholder text on the RNC’s teleprompters. “Four score and seven years ago…there’s something really clean about this font,” Trump said, sounding very much like an type-sophisticate art director. “I’ll be honest with you, I love the look of this!”

“It is a good font,” affirmed daughter Ivanka’s husband Jared Kushner glancing at mirror image teleprompter. Trump tried to sell his daughter on the same lettering style, but she had her own ideas. “I want mine bigger,” Ivanka said.

Based on the photo below, Melania Trump, however, appears to have used the same font style that Donald really, really, really loved, in that her much-criticized July 18 speech.

Trump approved font.
Trump approved font.
Image: Reuters/Carlo Allegri

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