“Each of the women who participate in this project…are part of a conversation that disrupts paradigms around the way lingerie is typically presented,” the company said in a statement. “Giving a glimpse into their worlds, we hope, amplifies this conversation and makes us all feel a little more liberated and comfortable in our own underwear.”

A representative for Lonely declined to say whether the images featuring Dunham and Kirke would be promoted or used outside of the blog.

Update (Aug. 29 at 8am ET): This post was updated with a quote clarifying Pozner’s perspective on the Dear Kate campaign.

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