Vauthier has gained some buzz recently, dressing model Bella Hadid for a red-carpet appearance at the Cannes Film Festival in May. His recent couture collection played off military motifs, which were evident in the shimmering champagne-colored gown Rihanna wore that cleverly reimagined a pilot’s flight suit.

Italian model Greta Varlese presents a creation by Alexandre Vauthier during the 2016-2017 fall/winter Haute Couture collection fashion show on July 5, 2016 in Paris. / AFP / BERTRAND GUAY (Photo credit should read BERTRAND GUAY/AFP/Getty Images)
On the runway.
Image: Bertrand Guay/AFP/Getty Images

For designers such as Scognamiglio and Vauthier, having Beyoncé and Rihanna wear your clothes is more than just a point of pride. Their star power can dramatically raise a designer’s profile—and sales. Rihanna, for instance, has given Puma a huge boost through her line with the brand, and she was named the “most marketable of all big-name celebrities” by research firm NPD Group in January.

The evening was a win for the two singers, and for the designers they chose to wear.

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