The ad is reminiscent of Jonze’s 2001 music video for Fatboy Slim’s “Weapon of Choice,” which starred Christopher Walken gyrating his way through a Marriott hotel. It fits nicely into the quirky point of view of Kenzo creative directors, Carol Lim and Humberto Leon, who also created the popular retailer Opening Ceremony.

“She likes movement and speed and the way things shift and slide and collide in real time,” Lim and Leon said of their ideal Kenzo woman in a statement. “She’s never blasé, always enthusiastic. She stands out from the crowd.”

A new take on the luxury perfume ad is long overdue, and this one could appeal to all those women who view themselves as a little bolder—and stranger—than average.

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