Oh the humanity. This is the video RIM played for app developers at the “Blackberry Jam” developers conference in San Jose, California. As one commenter on YouTube put it, it appears that RIM has hit “rock” bottom. The lead singer in this clip is RIM marketing executive Alec Saunders, by the way.
RIM is the third most popular maker of smartphones, by sales volume, but the company (along with Nokia) is dwarfed by Android and iPhone. Its last quarterly report was “brutal” and “dismal at best.”