The Spanish-language broadcaster Telemundo is billing the event as “La Gran Batalla”—the great battle. Its sister network, MSNBC, also uses quick cuts and is promoting the debate as a “face off one-on-one.”

CNN, which in past debates has evoked heavyweight fights with boxing bells, served up a trailer for that uses dark, intimidating graphics and a soundtrack fitting for a Hollywood thriller. (I half-expected a clock to start ticking and 24‘s Jack Bauer to appear.) The network is also running its much-maligned countdown clock leading up to the start of the event today.

C-SPAN’s promo, which begins with two rather positive and tactful quotes from the two candidates, is by far the most sensible ad for the event—but really, where’s the fun in that?

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