What, after all, are advertisements, but fake news? But making paid promotions, whether advertisements or fake news, more obvious to users may make it more difficult for Facebook to earn revenue from them. And attempting to police “fake news” on a user-driven website promises to be an exasperating, if not impossible task.

It’s no simple dilemma, for Zuckerberg, or Facebook fans who want to use and improve their platform. But one thing is for sure: You can’t create a world-changing platform for social interaction, then claim it had little to do with a cataclysmic shift in society.

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