Lego has been expanding like crazy recently, leaving its competitors in the toy market far behind. The Danish toymaker’s latest bid at world domination: a megastore in London which opened yesterday. The Leicester Square $SQ store replaces its Shanghai store, opened just six months ago, as its biggest in the world.
The store’s opening attracted an excited crowd of customers. They entered the store through a life-size London underground entrance built with LEGO bricks. Inside, customers were greeted by a LEGO Big Ben, an iconic red phone booth, a Royal Mail post box, and a train carrying Shakespeare, a Queen’s Guard, Robin Hood, and a terrified train conductor. The store’s decor is made up of over 1.7 million brick pieces, the company said in a statement.
