Almost 50% of Americans will shop online for holiday gifts this season, and many will use an online vendor’s gift wrapping option.

Janel Kaden, a professional gift wrapper and creative director for high-end gift wrapping company Jillson & Roberts, says we’ve lost our gift wrapping touch over the years. In the video above, she talks about the history of gift wrapping and what the thoughtful gift-giver can do to bring a more personal touch to the holidays.