Why companies shouldn’t send presents over the holidays, and other tips from a professional gift giver

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Day 19 of Quartz’s 25 Days of Exchange
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John Ruhlin gives gifts for a living, and says most companies are doing it wrong.

Ruhlin is the author of Giftology, a guide to corporate gift giving. He says if done right, “it’s just as strategic as operations or finance or any other part of your business.” In the video above, Ruhlin gives some dos and don’ts of professional corporate gift giving.