Payload Logo

The average Snapchat user

The IPO filing by Snapchat’s parent company Snap reveals a slew of information about the 158 million people who use the app every day. Each of these users is a special snowflake, of course, with her own life and dreams and tribulations, but the filing finally lets us talk about Snapchat’s users as an aggregated mass. So here you go:

The IPO filing by Snapchat’s parent company Snap reveals a slew of information about the 158 million people who use the app every day. Each of these users is a special snowflake, of course, with her own life and dreams and tribulations, but the filing finally lets us talk about Snapchat’s users as an aggregated mass. So here you go:

The average Snapchat user opens the app 18 times a day 1 and spends a total of 25 to 30 minutes inside it 2, sending 16 snaps 3 but not usually using lenses 4, for augmenting those snaps, or creating a story 5, for broadcasting snaps to a wider audience.

And then she goes to sleep.

📬 Sign up for the Daily Brief

Our free, fast and fun briefing on the global economy, delivered every weekday morning.