Payload Logo

Trump’s presidency might make advertisers think twice about making political statements

Over the last year, several US brands have branched out and diversified their advertising by featuring Muslim stories and characters. This was a potentially risky move: the ads have aired in an increasingly tense political climate, with numerous anti-Muslim sentiments being circulated, particularly in the lead up to the presidential election in November. 

📬 Sign up for the Daily Brief

Our free, fast and fun briefing on the global economy, delivered every weekday morning.