This question originally appeared on Quora: What is your most memorable experience working with Steve Jobs? Answer by Guy Kawasaki, former engineer at Apple.


This question originally appeared on Quora: What is your most memorable experience working with Steve Jobs? Answer by Guy Kawasaki, former engineer at Apple $AAPL.
One day Steve Jobs showed up in my cubicle with a man that I didn’t know. He didn’t bother to introduce him; instead, he asked, “What do you think of a company called Knoware?”
I told him that the company’s products were mediocre, boring, and simplistic—nothing that was strategic for Macintosh. The company didn’t matter to us. After my diatribe, he said to me, “I want you to meet the CEO of Knoware, Archie McGill.”
Thanks, Steve.
Here’s the kicker: I passed the Steve Jobs IQ test. If I had said nice things about crappy software, Steve would have concluded that I was clueless and that was a career-limiting or ending move.
Working for Steve Jobs wasn’t easy, and it wasn’t pleasant. He demanded excellence and kept you at the top of your game—or you were gone. I wouldn’t trade my experience working for him for any job I’ve ever had.
This experience taught me that you should tell the truth and worry less about the consequences for three reasons:
Join 500,000+ readers who start their day with Quartz.
By subscribing, you agree to our Terms of Service and Privacy Policy.