Adobe $ADBE ADBE is benefiting from the growth of its Creative and Marketing Professionals segment, driven by AI adoption, core subscription strength and enterprise platform expansion. Creative and Marketing Professional revenues increased 12% year over year (11% in constant currency) to $4.39 billion in the first-quarter of fiscal 2026.
The first-quarter fiscal 2026 growth drivers for Creative and Marketing Professionals included growth in Creative Cloud. This was driven by the Creative Cloud Pro offering, higher subscription penetration among professionals and teams, and increased usage across design, video and photo workflows. This reflects customers upgrading to more “all-in-one,” AI-enabled creative subscriptions.
Adobe expanded the number of new users entering its ecosystem dramatically in the reported quarter. Creative freemium MAUs crossed 80 million, growing more than 50% year over year, and include web and mobile versions of Firefly, Express, Premiere Pro, Photoshop and Lightroom. At the heart of Adobe’s evolving creative universe lies Firefly. With generative credit consumption surging 45% quarter over quarter, creators are no longer merely experimenting with AI. They are embracing it as an essential companion in their artistic journey, crafting images, refining visuals and shaping stories with effortless precision. This bodes well for Adobe’s Creative and Marketing top-line growth. Adobe expects Creative and Marketing Professionals subscription revenues between $4.41 billion and $4.44 billion for the second quarter of fiscal 2026.
Adobe is witnessing strong high-margin growth in its enterprise digital experience business, driven by robust demand for its marketing cloud solutions. Key platforms such as GenStudio and