Created by the Gondwana Collection tourism group, the video features attractions from the underground Lake Oshikoto (also spelled Otjikoto) that could resemble a large picturesque shithole, to elephants roaming freely and dropping their feces over the 42% of the country converted to conservation, and lodges that offer open air toilets with magnificent views. There’s also a dig about how a country that is mostly desert could benefit from climate change denial.

It’s exactly the kind of video that would attract attention in a geopolitical climate where the word “shithole” has been in rotation in the news cycle for about a week. Namibia, a country with little upheaval and an even smaller population, rarely gets the world’s attention. It’s also why Namibia jumped on Trump’s “Nambia” gaffe last year, releasing a video extolling the virtues of the country, even if it was being mispronounced.

“We just jumped on the opportunity,” Digu Noabeb, CEO of the Namibian tourism board told Quartz about the Nambia dig.

“As a country we’ve been trying to enter the US market, and with our budget it’s been a daunting task.”

While the rest of the world tries to make sense of a president so unprecedented, Namibia’s strategy seems to be there’s no such thing as bad publicity.

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