Governments in Africa, internet service providers, and even some of the biggest global tech companies, are working towards the same goal to make internet access cheaper and faster.
Boosting internet access on the continent will ultimately comprise of filling a range of gaps from undersea cables, in-country fiber optic networks and infrastructure to enabling local regulation. Just as crucial however, are local internet exchange points (IXP) where service providers and network operators exchange internet traffic.
Essentially, having more local points will ensure faster traffic exchanges and translate to better experiences for end users by cutting down on latency. In the absence of local exchange points, the alternative for service providers is to pay higher rates for international exchanges as transit points for content. As Quartz Africa has reported, websites often load slowly in parts of Africa because the content is often being accessed from servers in another continent.
But progress seen in Kenya and Nigeria—home to two of the continent’s most promising tech ecosystems and startup economies—shows the benefits of having more local exchange points.
Over the past decade, both countries have recorded major successes in localizing internet traffic as their existing IXPs have catered to higher traffic capacity, a new report by the Internet Society shows. Nearly 70% of internet traffic in both countries is now localized—up from 30% back in 2012. It’s a rise that’s reflected in the scale of growth in traffic at the local exchange points.
Crucially, localizing internet traffic has also translated into cost savings as well: Internet Society estimates Kenya saved $6 million per year while Nigeria’s savings reached $40 million annually. For their part, service providers have increasingly paid less for international exchanges as content transit points while more efficient browsing experiences have also resulted in increased usage by end users.
Ensuring a smoother experience for end users on the continent is crucial as smartphone penetration deepens just as participation in the digital economy grows. Africa’s ranking as the youngest continent globally (with even more population growth expected) represents growth opportunities for global tech companies that have increasingly set their eyes on winning over swathes of the hundreds of millions of potential customers expected to come online.
Yet, while an important component, local exchange points remain just one part of a larger, wider system required to boost internet penetration and speeds on the continent. That reality is reflected in the fact that, despite their successes with local exchange points, Kenya and Nigeria still rank in the bottom half of the global broadband speed rankings.
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