Amid falling prices, the strategy will not be any different. By making mobile data cheaper than it’s ever been, telcos are hoping to gain more users who might later upgrade to more expensive plans.

The hope is that the trend catches on in other  African countries as a PwC report shows mobile data prices need to drop significantly as only 43% of the world can afford 500 megabytes per month.

In fact prices in Nigeria need to drop by 97%  to become affordable for the majority of the country’s 180 million people. With the price for 500 MB of data in Nigeria falling 50% in the last month alone, it appears Africa’s biggest mobile market could be on its way to meeting that target.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.