As travelers plan their long-awaited summer trips, Airbnb $ABNB is hoping they’ll consider embarking on one of its new ‘Icons’ experiences for a completely unique vacation.
Guests of Airbnb's "lcons" experiences could get to explore Prince's home or sit in on an intimate Doja Cat performance
As travelers plan their long-awaited summer trips, Airbnb $ABNB is hoping they’ll consider embarking on one of its new ‘Icons’ experiences for a completely unique vacation.
After the success of Barbie’s Malibu DreamHouse on Airbnb, the company is launching a new category it has dubbed “Icons experiences,” intended to take users on singular adventures that span music, film, television, or sports.
“As life becomes increasingly digital, we’re focused on bringing more magic into the real world,” said Brian Chesky, Airbnb’s CEO. “With Icons, we’ve created the most extraordinary experiences on Earth.”
According to Nathan Blecharczyk, Airbnb’s chief strategy officer, the company plans to add more of the experiences — so long as they’re all one of a kind.
To kick off Icons, four thousand lucky Airbnb app users who find ‘golden tickets’ will then be asked to answer questions about their passion for travel and what their connection to a particular “Icon” is.
Airbnb’s Blecharzyk said that the contest is part of the rental company’s effort to make sure “there’s something for everyone.” He added that some experiences have been tailored to reach Gen-Z consumers, while others have been built to appeal to Millennials and Gen-Z.
Locations will vary, with several experiences across the U.S., and others overseas in Italy and France.
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