
Tech & Innovation
How the American middle class lost its taste for mindless consumerismThis Black Friday, middle-class Americans around the country will succumb to the lure of the deal. But in many ways Black Friday is a remnant of a bygone era. As recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
Updated July 21, 20223 min read