Lifestyle
My Sichuan chili sauce went viral on Kickstarter, but producing it was harder than I ever expectedBack in July, I launched a pre-order campaign for my Sichuan Chili Crisp, the first 100% all-natural Sichuan chili sauce to hit the market. I wanted to bring the deep and complex flavors of China’s culinary heritage to the world using top-quality ingredients, and redefine perceptions of Chinese food in the West. It became one of the highest-backed food projects on Kickstarter, with over 1,600 backers helping me exceed my funding goal by 350% in four weeks. I was finally ready to scale up production of the sauces I had been making out of my kitchen.
Updated July 20, 202211 min read