Jesper Sørensen

jespersrensen

Jesper Sørensen

jespersrensen

Jesper Sørensen is a professor of Organizational Behavior at Stanford Graduate School of Business.

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The simple reason products fail: Consumers don’t understand what they do

The simple reason products fail: Consumers don’t understand what they do

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Jesper Sørensen

PublishedOctober 7, 2013