Lifestyle
Millennials love classic brands because they’re desperate for securityWalk down a block in Berlin or step into a coffee shop in San Francisco, and you’ll notice one thing immediately: These places are lousy with backpacks. And not just any backpack. Slung across the shoulders of millennials the world over is the trademark brightly-colored Kånken from Fjällräven, embellished with a logo of a curled-up fox.
Updated July 20, 20226 min read