Marco Veremis

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Mobile is counting on the developing world (and its estimated 5 billion mobile subscriptions) in a big way. As Mozilla demonstrates a $25 smartphone, undercutting on price has long been the industry’s strategy to wooing emerging market consumers. However, content also matters significantly. On smartphones, content manifests in apps, meaning mobile providers and companies must ask: Is the battle for cheaper smartphones a worthwhile fight, or does the real war lie in making their content accessible?