Rand Fishkin

In the past decade, the “lean startup” movement has had, arguably, a greater impact on the approach that product designers, engineers, and entrepreneurs take than any other. The fundamental concept is undeniably compelling: craft a version of your product (and company) that requires the least amount of time and effort to validate whether the problem you’re solving is an important one that real customers will pay for or use. This “minimum viable product” will help you learn faster, iterate faster, and survive longer on less money. It’s a powerful way to overcome many of the problems that plague (and often prematurely kill) young companies and new product efforts.