Rita Gunther McGrath

ritagunthermcgrath

Rita Gunther McGrath

ritagunthermcgrath

Rita Gunther McGrath is a professor at Columbia Business School and author of The End of Competitive Advantage.

Posts Discussions Saved Articles Followers (0)Following (0)

CEOs no longer have the luxury to focus on the next 100 years

CEOs no longer have the luxury to focus on the next 100 years

By

Rita Gunther McGrath

PublishedJuly 25, 2013

How companies can win both the low-end and high-end consumer

How companies can win both the low-end and high-end consumer

By

Rita Gunther McGrath

PublishedApril 8, 2013