Reddit $RDDT RDDT is benefiting from its focus on international expansion, which has emerged as a major growth driver for the company. In 2025, the company reported 76% year-over-year growth in international revenue, reaching $417 million. This growth rate outpaced its U.S. revenue increase of 68%, highlighting the immense potential of global markets in driving Reddit’s overall revenue growth.
The platform’s international daily active unique users (DAUq) grew 28% year over year to 68.9 million, while logged-out DAUq surged 40%. These metrics demonstrate Reddit’s ability to attract and engage users outside the United States, which is critical for its advertising revenue. In 2025, Reddit’s ad revenue increased 74% year over year to $2.1 billion, showcasing the platform’s success in monetizing its growing user base.
The company’s ability to attract advertisers across geographies and verticals is evident, with 11 out of its top 15 verticals growing revenue by 50% or more year over year. This broad-based growth highlights the scalability of Reddit’s advertising platform and its potential to capture more market share internationally.
Reddit’s international expansion is further supported by its efforts to localize its platform. For instance, the rollout of Reddit Answers in five new languages in the fourth quarter of 2025 has significantly increased search volume and user engagement. With more than 80 million people searching directly on Reddit every week, up from 60 million a year ago, the platform is becoming an end-to-end search destination for users worldwide. RDDT’s expanding international portfolio and rising user engagements are expected to drive the company’s top-line growth. For the first quarter of 2026, RDDT expects revenues between $595 million and $605 million.