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Most CFOs hit a ceiling that has nothing to do with their financial record. New research names the skills that separate those who break through

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A version of this article originally appeared in Quartz’s Leadership newsletter. Sign up here to get the latest leadership news and insights straight to your inbox.
Sunil Mathur of Siemens, Carol Tomé of UPS, and Murray Auchincloss of BP $BP each made the leap from CFO to CEO. They aren't outliers. Wharton data shows that 8.4% of current Fortune 500 and S&P 500 CEOs were promoted from the CFO position, up from 5.8% a decade ago. The trend line is moving in one direction. But the majority of CFOs still don't make that jump. The obstacle isn't ambition. It's the skills that got them there.
The role now demands more than finance. Between 2016 and 2021, the number of CFOs responsible for their organization's digital activities more than tripled, according to McKinsey. Investor relations followed the same trajectory. In 2016, 44% of CFOs said they managed it. By 2021, nearly 66% did. Neither digital oversight nor investor relations is a financial reporting task. Both require the kind of judgment that accounting training doesn't build, and both put CFOs in front of audiences who evaluate them as enterprise leaders, not financial technicians.
"CEOs are looking for a co-pilot who can synthesize the numbers and craft a comprehensive strategy that integrates customer needs, internal capabilities, and competitive positioning," Wharton finance professor David Wessels, who leads the CFO program at Wharton Executive Education, said. "They are looking to their CFOs to do so much more than collect and report the accounting numbers."
For many finance leaders, delivering on that mandate requires a fundamental shift in how they think.
Most CFOs have backgrounds in accounting, which shapes them as linear thinkers who excel at solving well-structured problems. But the challenges organizations face today — market disruption, organizational culture shifts, complex M&A integrations — are rarely well-structured. The data available to address them is often incomplete or contradictory. The demand for certainty is a hallmark of financial integrity, and it clashes with the CEO's imperative to make bold decisions under conditions of irreducible uncertainty. The precision that makes a great CFO can make a poor strategic navigator.
Deloitte's 2026 CFO readiness study found that leaders whose calendars are packed with work only they can do may be signaling the opposite of readiness. The CFO role requires the ability to delegate, build a strong leadership bench, and scale decision-making by having others handle most day-to-day functional responsibilities. Motorola Solutions $MSI CFO Jason Winkler put it directly: "Finance is not a spectator sport. I've always attacked finance with an operations mindset: fix problems, not report on problems." Gaining wider exposure across the organization is how finance leaders build the credibility the CEO role demands. That means rotating through financial planning and analysis, treasury, M&A, and investor relations, and owning operating outcomes alongside commercial and supply chain teams.
The CFO's core value increasingly lies in the ability to contextualize and communicate that breadth of experience as data. Financial storytelling is shifting from a soft skill to a primary function. It means translating complex models into a clear, compelling narrative that influences the C-suite, the board, and investors. "If you're perceived as a bookkeeper, that's how you will be treated," Wessels said. "Your access to the board means you need to be a strategic thinker with a good read of the room."
The scope of the CFO role also includes technology strategy. Workday $WDAY research describes the modern finance leader as increasingly responsible for AI oversight, data governance, and the integrity of machine-generated financial insights. Deloitte's Finance Trends 2026 survey found that 57% of finance leaders now say they're among the top influencers of strategy at their organizations.
AI is where that claim gets tested. Aspiring CFOs who want to be taken seriously as CEO candidates need to do more than pilot a tool. They need to translate AI into enterprise value: funding the right bets, scaling adoption through process redesign, and putting governance in place so the organization trusts decisions the technology supports.
The CFO who makes it to the top job isn't the one who mastered finance most completely. It's the one who spent years building the enterprise credibility, communication range, and strategic instincts that the numbers alone could never provide.
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