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Zack Rosebrugh

Good morning.

Ford goes electric

What makes a car a Mustang? Ford's new all-electric Mustang Mach-E is a crossover SUV that the company hopes is as fun to drive as a muscle car. It's an existential crisis on wheels.

Ford is mortgaging its future on the value of its past

Since this is actually my area, let me try something.

The short: This vehicle ain't for you.

The long:

It doesn't matter that Mustang enthusiasts don't want to buy it. It really doesn't.

Take the Jeep Renegade or Compass or Patriot. No Jeep enthusiast who has ever owned a Wrangler or a Cherokee wants

Since this is actually my area, let me try something.

The short: This vehicle ain't for you.

The long:

It doesn't matter that Mustang enthusiasts don't want to buy it. It really doesn't.

Take the Jeep Renegade or Compass or Patriot. No Jeep enthusiast who has ever owned a Wrangler or a Cherokee wants one of those smaller vehicles. You want a real Jeep. The Renegade is made in Italy, for Pete's sake. These smaller vehicles are for brand newbies that want a name but have less money to spend. Funky colors that look good on Instagram. It doesn't damage the Jeep brand, it just makes it more available. I hate those cars, so do real Jeep people. Have people stopped buying Jeeps?

...No.

Ford isn't selling these to Mustang owners. Fact: The yearly volume of the current 2020 Mustang is 65,000+ vehicles, 25% or more are sold overseas. So your "Mustang Enthusiast" opinion is irrelevant. You might just have to accept that.

This vehicle is for Tech folks who like the IDEA of a Mustang but don't want to pay for gas. They live on the coasts, they are eco friendly, need a reason to buy a domestic brand, and have way more money to spend on a car than you. I know this because I saw the press briefings before all of you. I was there when they brought in focus groups. I've seen it assembled at NMPDC when it was still Body-in-White. Ford knows what they're doing, get over yourself.

Very little about this car makes sense to me. I'm not sure why Ford felt compelled to muddy the Mustang brand with a crossover vehicle that looks very little like a Mustang. But then again, Porsche and Lamborghini make SUVs now, so I guess anything goes. I'm not sure if there's enough here to sway anyone

Very little about this car makes sense to me. I'm not sure why Ford felt compelled to muddy the Mustang brand with a crossover vehicle that looks very little like a Mustang. But then again, Porsche and Lamborghini make SUVs now, so I guess anything goes. I'm not sure if there's enough here to sway anyone from a Tesla, nor from a gas-powered muscle car. Maybe some men in the throes of a mid-life crisis men who also want to save on gas, though.

The Mustang branding makes me want the car less. I’m not sure the typical Mustang demographic would care for a tech heavy SUV, and vice versa.

Putting the name “mustang” on this car is a bad joke. When you hear “mustang Mach e” it calls to mind, obviously, an electric mustang. This car is decidedly NOT an electric mustang, it’s a completely separate EV inexplicably called a mustang. It’s a four-door crossover, not a two-door muscle car, and

Putting the name “mustang” on this car is a bad joke. When you hear “mustang Mach e” it calls to mind, obviously, an electric mustang. This car is decidedly NOT an electric mustang, it’s a completely separate EV inexplicably called a mustang. It’s a four-door crossover, not a two-door muscle car, and has nothing in common aesthetically with a mustang anywhere.

None of this is to say that there’s anything actually wrong with the car— but it’s an absolute travesty of branding. Ford should’ve just come up with a new name for it. Mustang buyers wouldn’t even want this thing, and the name’s cachet does nothing for its target audience. All this does for Ford is irk their loyal mustang customers, confuse people who’d actually be interested in this car, and dilute their most recognizable brand.

Edit: to more specifically address Michael’s points, the problem isn’t that the name offends the Mustang’s greatness or anything— it’s that the car is so totally different from a Mustang that the name is just ridiculous. Porsche makes SUVs, but they don’t call them Carreras. Jeep makes that weird El Camino thing (gladiator, I think?) but they don’t call it a Wrangler.

If they’re not selling the car to “Mustang people” (and they obviously aren’t) why on Earth did they call it a Mustang?

The beauty business

International education

Mining for silver

Green new energy

About that trade war

The finance sector

Nigeria's startup scene

Hong Kong under seige

Jobs of the future

AI has leveled the playing field for companies. However, Forbes notes how they use the new technology and why will be key differentiators.

What Is The Future Of Enterprise AI?

So true - there is such a great opportunity for AI in the enterprise. "Enterprises are beginning to understand the consequences of the evolving artificial intelligence-driven automation ecosystem far beyond narrow artificial intelligence, crossing economic, commerce, education, governance, and trade supply chains."

From the test kitchen

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Women Did Everything Right. Then Work Got 'Greedy.'

Women Did Everything Right. Then Work Got 'Greedy.'

Read more on The New York Times

From Our Members

  • After becoming a mom, I definitely didn’t WANT to work the same hours I had been because I knew it would force me to sacrifice time with my son. Honestly the only way I’m able to be a CEO at STATE Bags is because I have a flexible schedule and often do a lot of work after my son goes to sleep at 7:30

    After becoming a mom, I definitely didn’t WANT to work the same hours I had been because I knew it would force me to sacrifice time with my son. Honestly the only way I’m able to be a CEO at STATE Bags is because I have a flexible schedule and often do a lot of work after my son goes to sleep at 7:30 and while he naps on the weekends. I definitely take on the majority of the childcare duties at home but I’m lucky to be able to make it work. I wish other companies would be more open to flexible schedules and shorter hours for moms/parents because this phase is not that long. Keeping people engaged while they have small children is so important so you don’t lose them.

  • This couple is not a problem, as together they are probably in the top 1% in NYC. The question is arguably for women who have families vs. men overall. That is where this pay gap and gender gap is most startling.

  • Where to begin. Cry me a River . Two lawyers with equally promising careers marry and have kids. The hours required for advancement and $ are brutal so somewhere along the line they decide that mom backs off to three days/wk. (21 hours) to be with kids. He puts in “60-80” hrs and is making bank.

    One

    Where to begin. Cry me a River . Two lawyers with equally promising careers marry and have kids. The hours required for advancement and $ are brutal so somewhere along the line they decide that mom backs off to three days/wk. (21 hours) to be with kids. He puts in “60-80” hrs and is making bank.

    One sentence: “It’s a rarefied problem that many families would love to have — “

  • We can't have it all. We are more educated than ever but the gender gap continues to grow.

    Being a working mom is brave and sometimes we need to step up and say I need to work the extra hours because we want to and deserve to. The real world doesn't reward being perfect, sometimes life is messy.

  • This is the silliest thing I have read in recent memory. Translate this article in Spanish and distribute it to the fine people of Venezuela and see what reaction you receive. This is some serious 1st world, elitist nonsense, under the veil of gender equality.

  • More hours spent at the office is definitely NOT an indicator of higher productivity. To ensure more balance for both women and men we all need to just get our work done and then go home. Working parents figured this out long ago, but unfortunately they often pay a price for it.

  • Can I see a show of hands;

    Who here would be willing to "submissively subjugate" (drama manufactured, like the article) yourself below your spouse (fill blank with venom hissed "husband") if said spouse were willing and able to work 3 times more than you (away from the home, no argument you're still

    Can I see a show of hands;

    Who here would be willing to "submissively subjugate" (drama manufactured, like the article) yourself below your spouse (fill blank with venom hissed "husband") if said spouse were willing and able to work 3 times more than you (away from the home, no argument you're still busting butt managing the chaos of kids, pets, and bill paying) and bring in 4-10 times the pay you get into the family coffers?

    Yeah... The hands are high...

    What is it in our human psyche that insists on losing perspective?

  • I am astounded by how much journalists and reporters sit around and complain about life in 2019, where the primary concern isn't living past the age of 35, but whether you should be making a six figure salary instead of a five figure one. God bless America.

  • If you want to get paid $1 million you have to put in the hours. The super high salaries the men are paid makes me think these companies aren’t so greedy.

    Many women can’t afford to work 20 hours a week, either because they are single or their partner doesn’t earn 7 figures. I feel worse for them.

  • The article seems to paint the picture of only one side of the story. Yes, it is hard for a family to juggle two equally demanding careers while maintaining a balance at home. I do see more and more (although still not the majority) men opting to stay home or take a less stressful career so women can

    The article seems to paint the picture of only one side of the story. Yes, it is hard for a family to juggle two equally demanding careers while maintaining a balance at home. I do see more and more (although still not the majority) men opting to stay home or take a less stressful career so women can continue pursue their careers. This side of the story needs to be told as well.

  • There is a major aspect of this equation not being discussed in the article and that is a mother wanting to be at home with her kids regardless of the impact to her career. I have seen this a hundred times over, an unbelievably skilled and educated woman who decides she prefers to be at home. I have

    There is a major aspect of this equation not being discussed in the article and that is a mother wanting to be at home with her kids regardless of the impact to her career. I have seen this a hundred times over, an unbelievably skilled and educated woman who decides she prefers to be at home. I have seen first hand top earning female executives realizing they just want to be at home. They have scaled the corporate ladder, earned the dollars, married someone who complimented them creating a “power couple” and then decided I don’t want this anymore. Why can’t we talk about that being a reason? We only discuss the gender pay gap and the woman who is forced to take a back seat. Why don’t we discuss one of the most obvious reasons which is a desire to be with their kids? Does it somehow blow this entire argument up?

  • This is a problem: “it’s the most educated women who face the biggest gender gaps in seniority and pay”

  • “The fundamental problem all along is that someone has to take care of the children, said Till von Wachter, an economist at the University of California, Los Angeles." This American attitude toward child-rearing is disappointing and part of the reason that more children in our society are not excelling

    “The fundamental problem all along is that someone has to take care of the children, said Till von Wachter, an economist at the University of California, Los Angeles." This American attitude toward child-rearing is disappointing and part of the reason that more children in our society are not excelling. When you take parents out of the equation, and pass this obligation onto childcare workers, you remove a fundamental protective factor/mechanism from the life of a child.

  • Whispers: “hire a nanny”

  • “Just as more women earned degrees, the jobs that require those degrees started paying DISPROPORTIONATELY more to people with round-the-clock availability. “ (emphasis added)

    Yes, thats how it works.

    It sounds like proponents of closing the gender pay gap are finally starting to say what critics of

    “Just as more women earned degrees, the jobs that require those degrees started paying DISPROPORTIONATELY more to people with round-the-clock availability. “ (emphasis added)

    Yes, thats how it works.

    It sounds like proponents of closing the gender pay gap are finally starting to say what critics of the pay gap idea have been saying for years: Men make more because they are the ones who end up working longer hours at the expense of home-involvement.

  • Unlike @DavidDonhoff I have different values than ‘tonnes of money.’ The responsibility to raise good humans and a healthy family carries a massive mental load. Money isn’t a healer.

  • Another perspective of why gender pay gap exists: that it might not be because of gender but because of extra hours. Also we need realization across families as to how to share responsibilities together as spouses.

  • I also stepped back to be with my kids, but then went back full-time once they were older. Workplaces need to be flexible, and need to welcome later career women back into the workforce. 80 hour work weeks are an unnecessary construct.

  • This isn't our most threatening income inequality challenge. Both parents working full time and still not able to make ends meet or have much family time is a more acute ache.

  • We need to reform market capitalism to serve human values, by creating long-term shareholder and stakeholder value, not just a narrow focus on quarterly returns. It is not a problem of market capitalism, but of how we have let narrow incentives drive out the broader ones.

  • Greedy corporate world, and greedy people will bring this planet to distraction. Not it’s population, not pollution, but their greediness. There is no love, no feelings, no empathy and pretty much no more any characteristics that separates us from animals. Young couples are getting together based on

    Greedy corporate world, and greedy people will bring this planet to distraction. Not it’s population, not pollution, but their greediness. There is no love, no feelings, no empathy and pretty much no more any characteristics that separates us from animals. Young couples are getting together based on their public profile, public figure, business success, and most importantly yearly salary. Everything is calculated precisely, but no body cares about love. If the said couple from this article loved each other to the point they look forward to spending time with each other he wouldn’t be working 60-80 hrs a week! Working those hours, plus stress, when does he have time to spend with his children, wife, to tell them he loves them I cares for them. To hug them, kiss them, because last time I checked people depend on personal touch more than they depend on money! In early childhood children don’t care and don’t know how much their parents are making per year. All they know is their presence in their lives. We are all about to wake up in a very rude awakening when we figure out this greedy corporate world took every bit of love and empathy from this world. I might be out of topic here, but this is all I could think of reading this.

  • Not surprising that men do the majority of the earning and women do the child rearing. It will be that way forever. It's not a bad thing.

  • This is why we have problems in this world. Hire a nanny if you want to work long hours and had to have kids.

    Making him or the rest of the world feel guilty because he works 4 times as much and makes 6 times more.

    Also, don't forget people make 10 times what you make with half the effort.

    Stupid

    This is why we have problems in this world. Hire a nanny if you want to work long hours and had to have kids.

    Making him or the rest of the world feel guilty because he works 4 times as much and makes 6 times more.

    Also, don't forget people make 10 times what you make with half the effort.

    Stupid article earns a stupid answer.

  • Having done 100+hrs/wk on Wall Street to the point of my toddler at home not recognizing me, it is really a matter of choice. Ended up retiring/sabbatical twice and being a stay-at-home dad and also a class parent, both times something I would definitely do again if I had to do it over. I was lucky enough

    Having done 100+hrs/wk on Wall Street to the point of my toddler at home not recognizing me, it is really a matter of choice. Ended up retiring/sabbatical twice and being a stay-at-home dad and also a class parent, both times something I would definitely do again if I had to do it over. I was lucky enough to have the choice, most people are not as fortunate.

  • ‘Women don’t step back from work because they have rich husbands, she said. They have rich husbands because they step back from work. Long hours have become a status symbol. The trade-off between time and money is not linear’.

    Couldn’t help but think: to what degree this phenomenon is intrinsic into the organization’s culture?

  • There is no way to balance this new surge of gender’s dilemma (who’s better with the income) but integrating a doing it and finishing it PROGRAMME of health predictive and preventative mindset.

    The obvious reason behind is the brutal exposure of human activity -mind-body-spiritual domain; all aim to

    There is no way to balance this new surge of gender’s dilemma (who’s better with the income) but integrating a doing it and finishing it PROGRAMME of health predictive and preventative mindset.

    The obvious reason behind is the brutal exposure of human activity -mind-body-spiritual domain; all aim to a drastically deterioration of the whole.

    That is the great dilemma as well as a challenge to cope throughout the harsh environment of society with hidden events hardly to focus on.

  • “American women of working age are the most educated ever. Yet it’s the most educated women who face the biggest gender gaps in seniority and pay: At the top of their fields, they represent just 5% of big company chief executives and a quarter of the top 10% of earners in the United States. There are

    “American women of working age are the most educated ever. Yet it’s the most educated women who face the biggest gender gaps in seniority and pay: At the top of their fields, they represent just 5% of big company chief executives and a quarter of the top 10% of earners in the United States. There are many causes of the gap, like discrimination and a lack of family-friendly policies. But recently, mounting evidence has led economists and sociologists to converge on a major driver — one that ostensibly has nothing to do with gender.”

  • Just because society is more accepting of men and women using each

  • Great article ♡

  • One of the main problems with this article and the west today, is that woman think that motherhood is “taking the back-burner”. It’s pretty sad. This article outlined a conventional family that plays of the couples biological strengths and has been historically successful.

    Now they wanna change it

    One of the main problems with this article and the west today, is that woman think that motherhood is “taking the back-burner”. It’s pretty sad. This article outlined a conventional family that plays of the couples biological strengths and has been historically successful.

    Now they wanna change it. No wonder all our kids are dumb.

  • Women Did Everything Right. Then Work Got ‘Greedy.’