See which companies sponsor your favorite Olympic athletes

Biles will return home from Paris with four new medals – three gold and one silver – and a firmly cemented status as the greatest gymnast of all time. Before this year’s games began, Biles was already earning money through lucrative sponsorship deals with United Airlines, Visa, and Powerade, among many other corporate partnerships. She earned an estimated $7 million through endorsements in 2023 – making her the 16th highest-paid female athlete in the world, according to a Forbes analysis.

Maher became one of the breakout stars of the Paris games, due to her fierce performance on the field and her charismatic TikTok videos. Maher’s social media popularity paved the way for several high-profile deals, including partnerships with Secret, L’Oréal, and New Era.

No other woman can compete with Katie Ledecky’s record times when it comes to swimming the women’s 1500m freestyle. But if you want to try, the swimmer would probably recommend buying a swimsuit from TYR – after she signed on for a $7 million partnership with the brand. Ledecky also signed on to a high-profile, five-year deal with Athleta in March.

One of the best female sprinters in the world, Sha’Carri Richardson has captured the attention of many viewers due to her flamboyant sense of style – including her colorful running gear and intricate, acrylic nails. There is one piece of her wardrobe, however, that stays consistent – Richardson always wears Nike. The exact dollar figure of her Nike deal is confidential, but Richardson is believed to be one of the highest paid athletes in Paris, according to NBC.

Record-breaking swimmer Caeleb Dressel has collected more than just medals, throughout his Olympic career. Dressel has several high-profile sponsorships with brands including Omega and Toyota. Much like his teammate, Katie Ledecky, Dressel is also sponsored by a swimwear company – in his case, Speedo.

After her gold medal performance at the 2020 Olympic Games in Tokyo, athlete tracking firm On3 NIL described gymnast Suni Lee as one of the most marketable athletes competing in the NCAA. Lee has a slew of endorsement deals with companies including Marriott, L’Oreal, SKIMS, and Amazon.

Scottie Scheffler was on top of the podium in men’s golf at the Paris Olympics. Even without an Olympic victory, however, Scheffler will likely have no shortage of shiny objects. Scheffler was the fourth-highest-paid golfer in the world in 2023 – making a profit on both championship victories and deals with Nike, Rolex, and Veritex Bank.

Giorgia Villa may not have competed for Team USA, but the Italian gymnast won hearts and minds across the world – in part due to her sponsorship deals. She’s sponsored by Parmigiano Reggiano Consortium, which oversees the production of all parmesan reggiano. As part of her endorsement deal, Villa participated in a unique photoshoot where she showed off her gymnastics skills next to wheels of the delicious dairy product.