In September, pop singer Taylor Swift called out Republican presidential candidate Donald Trump for sharing images of her falsely endorsing his campaign. The seemingly artificial intelligence-generated photos “really conjured up my fears around AI, and the dangers of spreading misinformation,” the singer said. But new data shows both Swift and Trump are among the most deepfaked public figures of the year.
Kapwing, an online platform for image and video editing, analyzed thousands of public figure requests on the Discord channel for text-to-video AI tool, Pika AI, as part of a campaign to spread awareness of deepfakes ahead of the U.S. presidential election. According to Kapwing, Pika AI is the most active AI video generator on Discord. Kapwing said it started with a seed list of over 500 of the most famous public figures across industries such as music, business, and politics, then manually recorded the number of AI video requests for each person.
“Our goal with this study is to bring hard data to the conversation about the potential dangers surrounding deepfake technology — we want to show how pervasive this technology already is, especially with the U.S. presidential election fast approaching,” Eric Lu, co-founder of Kapwing, said in a statement.
Here are the 10 most deepfaked public figures of 2024, according to Kapwing.
