Microsoft raked in over $12 billion in digital advertising revenue last year from ads created and managed through its advertising platform.

Last month, Musk set Twitter’s API monthly access price at $42,000 for access to 50 million tweets, $125,000 for 100 million tweets, and $210,000 for the highest plan with 200 million tweets. Twitter discontinued free access to APIs by third-parties and developer plugins in February, forcing some developers to suspend their Twitter integration projects.

It remains to be seen how Musk’s feud with Microsoft pans out, even as he goes ahead with plans to launch a new language model he calls TruthGPT to give ChatGPT a run for its money.

This is not the first feud involving Musk and a tech giant. In November, Musk said Apple had mostly stopped advertising on Twitter and that is was considering removing the app from its app store, questioning the Cupertino company’s commitment to free speech. Musk apparently met with Tim Cook a few days after the outburst, and resolved the “misunderstanding.”

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