š Netflixās price hikes
Plus: Whoās buying TikTok?

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Netflix raised prices again, but itās still adding subscribers at a record pace. With 19 million new sign-ups, the stock surged, pushing shares briefly to $1,000.
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Time is ticking. Who will save TikTok?
TikTokās time is ticking. With President Donald Trumpās executive order delaying the social media platformās U.S. ban, it now has a limited window to secure an American owner.
As the clock ticks, big names like Elon Musk, Shark Tankās Kevin OāLeary, and influencers like MrBeast are rumored to be considering bids for the app and its 170 million U.S. users.
The platform, which faced a 14-hour shutdown, now has until the 75-day extension to find a solution. ByteDance, TikTokās Chinese parent company, is under pressure after the Supreme Court upheld a law that could force it to sell its U.S. assets.
With the stakes high, who could swoop in to save TikTok? Quartzās Rocio Fabbro has the details.
Netflix keeps raising prices. How high can they go?
Netflix knows how to seize the moment, but its latest price hikes raise questions about subscriber loyalty. On Jan. 21, the streaming giant announced price increases for its plans in the U.S., Canada, Portugal, and Argentina ā $7.99 for the ad-supported tier, $17.99 for the standard, and $24.99 for the premium.
Netflixās co-CEO Gregory K. Peters called the ad-supported tier a āhighly accessible entry point,ā but experts warn that rising competition could make the hikes harder to justify. To retain customers, Netflix will need to deliver strong content, or risk losing viewers to cheaper alternatives.
What else are industry experts saying about the future of Netflix and the streaming wars? Quartzās Francisco Velasquez breaks it down.
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Our best wishes on a safe start to the day. Send any news, comments, Netflix recs, or TikToks to [email protected]. Todayās Daily Brief was brought to you by Francisco Velasquez and Audrey McNamara.