Dear readers –
Like the weed it comes from, CBD is growing fast and furious across the world. The hemp-based wellness serum is showing up in everything from beverages to massage oils, and there seems to be no end in sight to the ways this still-not-fully proven substance will be used.
This week, Quartz members can access a new in-depth report on the global CBD gold rush. You can sign up here for a seven-day free trial of membership.
Quartz reporter Jenni Avins has been covering the world of cannabis for years, and this week she zeroes in on the industry that has quickly eclipsed the traditional cannabis market. Her report today examines how companies new and old are rushing into CBD, hoping to capitalize on the world’s changing attitudes toward marijuana and its offshoots, people’s increasing concern about stress and anxiety, and the rise of the wellness-industrial complex. Over the course of this week, she’ll take a close look at the market for CBDs, including the products driving it. She’ll also publish an interview with the first Wall Street analyst to cover cannabis and CBD.
Quartz members also can watch exclusive videos, including our series on how China is changing the world. In this week’s episode of Because China, Quartz travels to Ethiopia for a close look at how its burgeoning tech startup community is building connections in Shenzhen and tapping into the open source manufacturing ecosystem of China’s most entrepreneurial city.
If you sign up for a Quartz membership, you’ll also have access to all of our in-depth guides on areas of business disruption from the role of influencers in modern marketing to the Chinese digital financial giant that’s twice the size of Goldman Sachs, and free invitations to members-only events. We have regular conference calls for members, including one later this week with our reporters on the ground in Cannes to cover the annual media and advertising festival. You can hear firsthand what they’re seeing, and ask them any questions you have.
I hope you’ll take advantage of the free trial of Quartz membership and benefit from all of this unique, in-depth reporting.
Best,
Kevin J. Delaney
Editor in chief, cofounder
kevind@qz.com