Dear readers –
The Hollywood franchise is in flux, and the next two years will be critical in determining what works. The movie industry is reckoning with a century-old machine that’s finally running out of steam, as many of its biggest franchises—like Star Wars, Avengers, Toy Story—are either ending, on hiatus, or dealing with major creative problems.
This week, Quartz members can go deeper with a new report on the outlook for Hollywood and the movies we all watch. You can sign up here for a seven-day free trial of membership.
Quartz movie industry reporter Adam Epstein wrote a deep-dive report that published today investigating how blockbuster movie makers are scrambling to find or create new intellectual property to replace the popular brands that have dominated cinemas for decades.“Are audiences growing fatigued of seeing the same characters and stories in theaters every year?” Adam asks. “And what, exactly, constitutes a “franchise” in 2019? Is it just a film series, or can it be a person? A company? An aesthetic?”
Quartz members can access further installments on the topic throughout the week, and can join a video conference call with Adam on Friday.
Quartz members also can watch exclusive videos, including our Because China series that looks at how China is shaping the world all around us. If you sign up for a Quartz membership, you’ll also have access to all of our in-depth guides on areas of business disruption from the role of influencers in modern marketing to the new industry around CBD, and free invitations to members-only events.
I hope you’ll take advantage of the free trial of Quartz membership and benefit from all of this unique, in-depth reporting.
Kevin J. Delaney
Editor in chief, cofounder