Legalizing cannabis is more than a cultural shift. The changing legal status of weed in the US, Canada, and other countries will transform it from an illegal narcotic to a multibillion-dollar industry—one that will likely rival tobacco, alcohol, and beverage markets.
Cannabis companies aren’t just selling to stoners. Instead, they’re hoping to turn weed into an all-day, everyday product for adults who have jobs, kids, and 401(k)s. With the legal sales of cannabis exceeding $10 billion in 2018, the massive business of cannabis is an industry worth understanding.
Whether you’re considering investing in weed or just curious, check out:
- The complete guide to the cannabis industry (or our cheat sheet if you only have a minute).
- The most important companies in weed right now
- Quartz’s toolkit with the people, newsletters, and blogs you should follow to understand and keep up with the industry
You might also be interested in the recently published in-depth field guide to CBD, a compound found in cannabis. It won’t get you high, but it’s predicted to be worth $5.7 billion by the end of this year.
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Best wishes for a chill Sunday,