Dear readers—
When was the last time you bought a new iPhone? Perhaps you felt like you needed to because your phone was a few years old, or you just had to, because the battery was dying or the screen was cracked beyond recognition. But when was the last time you felt excited about spending all that money?
For over a decade now, Apple’s iPhone has been the company’s dominant source of revenue. It’s reshaped a computer company into one of the wealthiest multinationals on the planet, and revolutionized the way humans communicate.
But recently, the luster of the iPhone seems to have faded. Apple’s iPhone sales are slowing, and it’s not entirely clear how it’s going to replace that blockbuster revenue. Our new field guide this week, by Quartz technology editor Mike Murphy and reporters Ananya Bhattacharya and Adam Epstein, offers an in-depth examination of all the bets Apple is making, near- and long-term, to keep people returning to its brushed aluminum embrace.
You can read Mike’s state of play that drills into the Apple ecosystem to explore its growing web of gadgets and services. Other stories in the guide offer a breakdown of its long-serving executive board, where exactly it makes its money today, and deep-dives into two areas Apple is hoping to dominate: the Indian smartphone market, and Hollywood.
If you want to catch up quickly on three key areas critical to Apple’s future, you can download our presentation compiled by Dasia Moore.
This coverage is exclusively for Quartz members. You can sign up here for a seven-day free trial of membership to access it.
A few things that stood out for me in the future of Apple field guide:
- Apple’s smallest business line, iPads, would on its own rank 140th on the Fortune 500 list. (Apple overall is third.)
- Around half of Apple’s executive team have been with the company for over 20 years. Only four of them are women, and only three joined in the last five years.
- The US trade war with China has taken a bite out of Apple’s sales there, which have faltered after hitting a peak of $18 billion in the last quarter of 2017.
If you sign up for a Quartz membership, you’ll also have access to all our in-depth guides on areas of business disruption from the coming 5g revolution to the next round of autonomous vehicle development, and free invitations to members-only events. This week we’re hosting three videoconference calls for members to discuss the news with our journalists. You’ll get full access to our library of PowerPoint presentations, on topics such as jobs of the future, and China’s unicorns. And you’ll be able to watch all of our video shows for members, including season two of Because China, which looks at how China is changing the rest of the world.
I hope you’ll take advantage of the free trial of Quartz membership and support all of this unique, in-depth reporting.
Cheers,
Xana Antunes
Executive editor, Quartz