Hello Quartz readers!
Last year, we published 60 field guides on the most disruptive forces in business. Esports, the rise of the microinfluencer, and gaming are just a few of the topics we explored in these member-exclusive reports. Get access to them all by signing up for a free 7-day trial of membership and stay abreast of the phenomena that’s upending global markets.
Here’s a look inside some of our favorite guides:
As traditional entertainment and sports businesses struggle in the digital age, esports is surging. As esports becomes more popular, it is creating a new kind of sports star, and both the gaming industry and professional sports franchises have taken notice.
The rise of the microinfluencer
A new era of marketing is upon us, and it has upended ideas about what is an ad and who is a celebrity. To many brands, real “influence” comes from smaller influencers, whose followings are more often the size of a small town than a large country, to find specific audiences and build trust with their followers.
About a third of the world plays video games (and of that third, 46% of gamers are women, and most are adults!) As the global gaming industry grows, it’s influencing much more than how we spend our free time. From entertainment to government to healthcare, industries are trying to distill and deploy gaming’s immersive power.
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Best wishes for a productive week,
Erica