Paramount’s not selling (yet)

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The Weekend Brief offers analysis and insights on one big news item of the week, delivered only to Quartz members.

Over the last decade or so, Paramount has hit every bump as it rolled down the mountaintop featured in its iconic logo.

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After a dramatic and public family feud, the rise of streaming, and a seemingly failed streaming service of its own, Paramount Global is in the unenviable position of having to sell.

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This made controlling owner Shari Redstone’s no to an offer from Skydance Media, which would have netted the media heiress $2 billion, all the more surprising. The question now: Will other offers give Redstone what she’s looking for.?

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The Weekend Brief will take you through what happens next, the antitrust review one potential buyer may need to go through, and whether whoever gets it keeps the Paramount family together — or sells it piece by piece.

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