The Weekend Brief offers analysis and insights on one big news item of the week, delivered only to Quartz members.
Warner Bros. Discovery and its many properties have been stuck in the eye of a perfect money-losing storm for two years now. If you are unfamiliar with the media giant’s properties, look no further than the moshpit of IPs that is Space Jam 2.
At the center of all this is CEO David Zaslav, the former head man at Discovery before the merger. Tasked with navigating a receding advertising market and the strikes that took over Hollywood last summer, Zaslav sputtered.
The company’s share price dropped to a quarter of what it was when Zaslav took over and with no bullish plans to acquire on the horizon, the most important task is just to not drown in their own water tower.
The Weekend Brief will look deeper into how the company’s failures came to be and what options there are going forward before the front door reads, “That’s all, folks.”
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