Starbucks steps out of Schultz's shadow
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In between coffee breaks, Starbucks let go of CEO Laxman Narasimhan and replaced him with former Chipotle savior Brian Niccol.
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Sales at the Seattle-born coffee chain have dropped the last three quarters as high prices chased away customers, and baristas around the country are pushing for unionization.
Niccol is tasked with bringing Starbucks back to its name-misspelled-on-cups glory days, and three-time CEO Howard Schultz will almost surely be breathing down his neck.
For this edition of the Weekend Brief, we’ll look at how Starbucks lost its identity — and what can be done to bring it back.
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