Breaking up (Google) is hard to do

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The Weekend Brief offers analysis and insights on one big news item of the week, delivered only to Quartz members.

No one’s taking it easy on Google these days, and it’s possible that sooner or later, push will come to shove.

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The company unaccustomed to facing headwinds is battling for positioning in the AI market, all while defending itself in antitrust lawsuits that are anything but simple.

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Through numerous acquisitions over the past two decades, Google has become the kind of powerhouse usually characterized as a monopoly.

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For this edition of the Weekend Brief, we’ll look at how Google gained its power, the effects that has had on many different sectors, and how the dust might settle.

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