Skip to navigationSkip to content

The new meaning of cool

In 2020, it’s cool to care. And the changing nature of cool is affecting what shoppers buy, who they follow, and how companies behave.
Illustration by Richard A Chance

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports a team of global Quartz journalists reporting on the forces shaping our world. We make sense of accelerating change and help you get ahead of it with business news for the next era, not just the next hour. Subscribe to Quartz today.