Field Guides
Here are all of our field guides to the industries, companies, and phenomena that are changing the state of play in business.
- Streaming WarsThe battle for the eyes of TV-watchers around the globe is about to enter a particularly heated and bloody chapter.
- Electric CarsBeyond the Tesla bubble: The future of electric cars is being scripted in China
- CannabisAfter decades in the shadows, cannabis is poised to become a massive business.
- Back to the moonThe space race is back on, and the first trophy is a return to the moon.
- The rise of esportsThe future of sports is not on the field or the court, it's on your screen.
- Rise of the microinfluencerThe ranks of" influencers" are growing as the number of social media followers required to pique brands' interest shrinks.
- OMG CBDA legal offshoot of cannabis is poised to overtake not only its intoxicating sibling, but the entire wellness-industrial complex.
- The data boomYour personal data is now part of a $21 billion industry
- How China took over the art worldChina's art market went from zero to global powerhouse in less than two decades.
- Autonomous vehicles: Let’s try that againThe next round of autonomous vehicle development is all about safety.
- Ola, India’s ride-hailing unicornThe Uber rival that helped launch a startup revolution in India is way bigger than you thought.
- The coming 5G revolution5G has arrived, but real transformation is at least a decade away
- The airline industry’s tipping pointThe passenger airline business is looking at massive growth—and lots of change
- The transformation economySelling customers a better version of themselves.
- Gaming’s next levelEvery industry is trying to learn from the immersive power of games.
- Why startups failWhat the "lean startup" gets wrong.
- The delivery dilemmaThe coronavirus pandemic is permanently altering the landscape of on-demand delivery.
- Netflix’s next stageFrom the coronavirus pandemic to the rise of Disney+, Netflix’s future success isn’t guaranteed.
- Cannabis at a crossroadsCan American cannabis companies build a more equitable and sustainable model?
- The podcast businessPodcasting has grown from a quirky, peer-to-peer medium, reminiscent of the early internet, into the future of digital audio.
- Climate tech’s second shotSilicon Valley thinks it can solve climate change, again.
- Tesla takes on the worldTesla has redefined the competitive advantage in the race for electric vehicles.
- Video game live streaming levels upVideo game live streaming is now mainstream entertainment, and Hollywood wants in.
- The age of genetic medicineCovid-19 vaccines are the start of a new wave of drugs that tweak DNA to keep us healthy.
- The rise of psychedelic medicinePsychedelics are promising treatments for mental illness. Dozens of new startups have sprung up to develop and deliver the drugs to patients