Field Guides

Here are all of our field guides to the industries, companies, and phenomena that are changing the state of play in business.

Streaming Wars
The battle for the eyes of TV-watchers around the globe is about to enter a particularly heated and bloody chapter.
Electric Cars
Beyond the Tesla bubble: The future of electric cars is being scripted in China
Cannabis
After decades in the shadows, cannabis is poised to become a massive business.
Back to the moon
The space race is back on, and the first trophy is a return to the moon.
The rise of esports
The future of sports is not on the field or the court, it's on your screen.
Rise of the microinfluencer
The ranks of" influencers" are growing as the number of social media followers required to pique brands' interest shrinks.
OMG CBD
A legal offshoot of cannabis is poised to overtake not only its intoxicating sibling, but the entire wellness-industrial complex.
The data boom
Your personal data is now part of a $21 billion industry
How China took over the art world
China's art market went from zero to global powerhouse in less than two decades.
Autonomous vehicles: Let’s try that again
The next round of autonomous vehicle development is all about safety.
Ola, India’s ride-hailing unicorn
The Uber rival that helped launch a startup revolution in India is way bigger than you thought.
The coming 5G revolution
5G has arrived, but real transformation is at least a decade away
The airline industry’s tipping point
The passenger airline business is looking at massive growth—and lots of change
The transformation economy
Selling customers a better version of themselves.
Gaming’s next level
Every industry is trying to learn from the immersive power of games.
Why startups fail
What the "lean startup" gets wrong.
The delivery dilemma
The coronavirus pandemic is permanently altering the landscape of on-demand delivery.
Netflix’s next stage
From the coronavirus pandemic to the rise of Disney+, Netflix’s future success isn’t guaranteed.
Cannabis at a crossroads
Can American cannabis companies build a more equitable and sustainable model?
The podcast business
Podcasting has grown from a quirky, peer-to-peer medium, reminiscent of the early internet, into the future of digital audio.
Climate tech’s second shot
Silicon Valley thinks it can solve climate change, again.
Tesla takes on the world
Tesla has redefined the competitive advantage in the race for electric vehicles.
Video game live streaming levels up
Video game live streaming is now mainstream entertainment, and Hollywood wants in.
The age of genetic medicine
Covid-19 vaccines are the start of a new wave of drugs that tweak DNA to keep us healthy.
The rise of psychedelic medicine
Psychedelics are promising treatments for mental illness. Dozens of new startups have sprung up to develop and deliver the drugs to patients