Hollister Co., a division of Abercrombie & Fitch Co., announced a partnership with Target $TGT to launch its first home and décor collection, with products going on sale June 28 at hollisterco.com, Target.com, most Target stores, and select Hollister locations.
Roughly 60 items across apparel and bedding for both men and women make up The Hollister Collection at Target. Bedding includes comforters and sheets in twin/twin XL and full/queen sizes, priced from $34.95 to $64.95. Accessories include wearable throw blankets, decorative pillows, study buddy pillows, and weighted plushies ranging from $19.95 to $39.95. The apparel component covers fleece tops and bottoms, men's sleep pants, and women's sleep shorts priced between $24.95 and $49.95, available in sizes XS to XL, the company said.
Product design is a shared effort between the two companies, while manufacturing responsibilities fall to Target, which brings established expertise in that area, CNBC reported. New product releases are expected across the fall, holiday, and spring 2027 seasons, with the arrangement set to extend at least into next year.
"Shopping for a college dorm room or bedroom is an exciting milestone in our customers' lives," Abercrombie & Fitch Co. CEO Fran Horowitz said in a statement. "By combining the comfort and versatility Hollister is known for with Target's expertise in designing affordable dorm and home items, this collection helps us reach more customers during important new beginnings."
Abercrombie & Fitch chief product officer Corey Robinson said the collection incorporates signature Hollister design elements — including ditsy florals, stripes, logo graphics, and the brand's seagull motif — across both apparel and home categories. "With our target age, dorm is top of mind," Robinson said. "From a seasonality perspective, there's a lot of ways you can refresh your dorm, and decorate with newness based on seasonality."
Moving beyond apparel is central to Hollister's ambitions: the brand, whose core audience ranges from 13 to 22 years old, has been working to position itself as a broader lifestyle label rather than a clothing-only retailer. The partnership gives the brand access to Target's retail footprint, potentially reaching consumers who do not already shop at Hollister.
Bringing in outside brands has been a recurring strategy at Target, which has struck deals with names such as Kendra Scott, Diane von Furstenberg, Bombas, and Champion to set itself apart from competitors; the retailer also already maintains an extensive home and dorm section. National Retail Federation data cited by CNBC put total back-to-college spending at $88.8 billion in 2025, with the dorm and apartment furnishings segment alone generating $12.8 billion — a category that has grown steadily for more than a decade.
A preview of the collection is available at Target.com ahead of the June 28 launch, the company said.