The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.

Netflix could be losing nearly $400 million because of password sharing

$391 million

Netflix could be losing some $391 million in revenue because of subscribers that share their passwords in the US.

Published   |  Photo by Reuters/Mike Blake
The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.
$391 million

Some 12% of adult users of streaming services in the US share their passwords. Among young adults, that number grows to 21%.

The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.
$391 million

Netflix’s revenue has been growing steadily, reaching $8.8 billion last year. The service has 50 millions US subscribers.

The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.
$391 million

Netflix’s annual revenue and growth

The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.
$391 million

But Netflix is already so popular in the US that some believe that its userbase might starting growing more slowly.

The Netflix logo is shown in this illustration photograph in Encinitas, California October 14, 2014.
$391 million

A crackdown on password-sharing users could be a way to generate revenue and help it get through a phase of less growth in the US.

Published

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