In this June 30, 2014 photo cans of Coca-Cola soda pop are shown in the refrigerator inside of Chile Lindo in San Francisco. San Francisco and Berkeley are aiming to become the first U.S. cities to pass per-ounce taxes on sugary drinks. (AP Photo/Jeff Chiu)

Coca-Cola is trying alcohol for the first time in 125 years

125 years

The world’s largest soda company will experiment with new “alcopop” drinks in the extremely competitive Japanese market.

Published   |  Photo by AP Photo/Jeff Chiu
In this June 30, 2014 photo cans of Coca-Cola soda pop are shown in the refrigerator inside of Chile Lindo in San Francisco. San Francisco and Berkeley are aiming to become the first U.S. cities to pass per-ounce taxes on sugary drinks. (AP Photo/Jeff Chiu)
125 years

Major competitors like Kirin, Asahi, Takara, and Suntory already dominate sales for “Chu-Hi”—a vodka-like canned drink that’s mostly shōchū and sparkling water.

In this June 30, 2014 photo cans of Coca-Cola soda pop are shown in the refrigerator inside of Chile Lindo in San Francisco. San Francisco and Berkeley are aiming to become the first U.S. cities to pass per-ounce taxes on sugary drinks. (AP Photo/Jeff Chiu)
125 years

But even if Coca-Cola finds success with Chu-Hi, it isn’t too likely to take its spin on the boozy pop outside of Japan.

In this June 30, 2014 photo cans of Coca-Cola soda pop are shown in the refrigerator inside of Chile Lindo in San Francisco. San Francisco and Berkeley are aiming to become the first U.S. cities to pass per-ounce taxes on sugary drinks. (AP Photo/Jeff Chiu)
125 years

“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” Coca-Cola Japan executive Jorge Garduño stated. “Many products that are born here will stay here.”

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