c-nint-RTS1180Z-Toru Hanai

Nintendo is selling millions of consoles, but it won’t save the company

2.74 million

In March, Nintendo sold 2.74 million units of its Switch console, beating its expectations of 2 million.

Published   |  Photo by Reuters/Toru Hanai
c-nint-RTS1180Z-Toru Hanai
2.74 million

Investors were happy and Nintendo’s stock price grew 9.4% 📈. Despite this burst in sales, the overall trend for Nintendo is 📉. Revenue dropped from $18.5 billion in 2008 to $4.4 billion in 2016.

c-nint-RTS1180Z-Toru Hanai
2.74 million

Nintendo’s sinking revenue and profit

c-nint-RTS1180Z-Toru Hanai
2.74 million

It’s likely the sales are from older gamers, which won’t help Nintendo in the long run. Younger consumers are increasingly on their smartphones 📱, and Nintendo is trailing in that area.

c-nint-RTS1180Z-Toru Hanai
2.74 million

Besides, global sales of consoles are decreasing 🎮. So investing in that is betting on a sinking ship. Nintendo urgently needs to focus more on mobile gaming.

c-nint-RTS1180Z-Toru Hanai
2.74 million

Global video game console sales

Published

Check out more stories below—and please take a quick three-minute survey to help us improve.

Share this story

home our picks popular latest obsessions search