c-google-RTX22G09-Peter Power

Alphabet is trying to find a new source of revenue beyond Google ads

13%

Alphabet’s “Other Revenue” category, which includes cloud services, the Pixel phone, and the Play store, now accounts for 13% of total revenue, from 10% last year.

Published   |  Photo by Reuters/Peter Power
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13%

Combined, products in that category had an increase of revenue of close to 50%, to $3.1 billion, against the year before.

c- pixel-RTX2QX2N-Beck Diefenbach

Reuters/Beck Diefenbach

c-google-RTX22G09-Peter Power
13%

That’s more growth than the already impressive rate of Alphabet as a whole, of 22% compared to the same quarter last year, to $24.7 billion.

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13%

Alphabet’s quarterly revenue

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13%

This means that Alphabet is managing to reduce its dependency on Google advertising, which still is its largest source of revenue.

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13%

Though it has potential, the “Other Bets” category is far from reaching the amount of money generated by Google advertising.

The ad business produces 86% of Alphabet’s total revenue, some $21.4 billion of $24.7 billion.

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