c-kale-AP_953556105947Elise Amendola

Giant food brands are coming for your kale chips and craft whiskeys

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Over the past 18 months, nine global food and drink companies have launched venture capital units, according to Reuters.

Published   |  Photo by AP/Elise Amendola
c-kale-AP_953556105947Elise Amendola
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They include General Mills, Kellogg, Tyson Foods, Campbell Soup, Danone, Hain Celestial, and Pernod Ricard.

c-kale-AP_953556105947Elise Amendola
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These companies are trying to approach the agile and trendy startups that are increasingly stealing their market share.

c-kale-AP_953556105947Elise Amendola
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Food giants are being pushed by revenue losses caused by changing habits.

Woman shops for fruits and vegetables

Reuters/Arnd Wiegmann

c-kale-AP_953556105947Elise Amendola
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Customers are moving from packaged goods to more natural, socially conscious, and crafted products.

c-kale-AP_953556105947Elise Amendola
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These venture capital units are allowing moves like Kellogg’s first investment, on Kuli Kuli, which makes snack bars out of the nutrient-rich moringa plant.

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