c-package-RTR4PJ2H-Gary Cameron

Americans are turning away from orange juice and Brazilian farmers are feeling the loss

2.96 billion

US consumers are abandoning orange juice, with consumption falling from 3.69 billion liters in 2011 to 2.96 billion liters in 2015.

Published   |  Photo by Reuters/Gary Cameron
c-package-RTR4PJ2H-Gary Cameron
2.96 billion

Orange juice sold in the US

c-package-RTR4PJ2H-Gary Cameron
2.96 billion

Health-conscious drinkers are deterred by the high sugar level in orange juice.

c-package-RTR4PJ2H-Gary Cameron
2.96 billion

This is bad for Brazil, which produces half of the orange juice consumed around the world.

c-truck-RTR2W8QR-Paulo Whitaker

Reuters/Paulo Whitaker

c-package-RTR4PJ2H-Gary Cameron
2.96 billion

Also, beverages like yogurt, coconut water, and smoothies are stealing market share from OJ.

c-package-RTR4PJ2H-Gary Cameron
2.96 billion

The country went from shipping about 400 million boxes of oranges in 2014 to about 240 million in 2016.

c-package-RTR4PJ2H-Gary Cameron
2.96 billion

Producers could try balancing that fall by selling more oranges inside Brazil. Now, about 95% is shipped abroad.

c-feira-RTR2W5JJ-Paulo Whitaker

Reuters/Paulo Whitaker

Published

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